Privacy Policy

Notes on data processing in connection with Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the data controller for data processing on this website is located outside of the European Economic Area or Switzerland, then Google LLC will be responsible for the Google Analytics data processing. Google LLC and Google Ireland Limited will be referred to as "Google" below.

Google Analytics uses "cookies", which are text files stored on the computer of the website visitor and enable an analysis of the use of the website by the visitor. The information generated by the cookie about the use of this website by the visitor (including the shortened IP address) is usually transferred to a Google server and stored there.

Google Analytics is used exclusively on this website with the extension "_anonymizeIp()". This extension ensures anonymization of the IP address by truncation and precludes any direct personal reference. The extension truncates the IP address by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area prior to transmission to the US. Only in exceptional cases is the full IP address transmitted to a Google server in the US and truncated there. The IP address transmitted by the corresponding browser as part of Google Analytics will not be merged with other data from Google.

On behalf of the website operator, Google will use the collected information to evaluate the use of the website, to compile reports on website activity, and to provide further services related to website and internet use to the website operator (Art. 6 (1) lit. f GDPR). The legitimate interest in data processing lies in the optimization of this website, the analysis of website usage, and the adaptation of content. User interests are sufficiently protected by pseudonymization.

Google LLC offers a guarantee to comply with an adequate level of data protection based on the standard contractual clauses. The data sent and associated with cookies, user IDs (e.g. user ID), or advertising IDs will be automatically deleted after 50 months. Data whose retention period has been reached is automatically deleted once a month.

Collection by Google Analytics can be prevented by adjusting the cookie settings for this website. In addition, the collection and storage of the IP address and data generated by cookies can be objected to at any time with effect for the future. The corresponding browser plugin can be downloaded and installed at the following link: https://tools.google.com/dlpage/gaoptout.

The website visitor can prevent the collection by Google Analytics on this website by clicking on the following link. An opt-out cookie will be set, which prevents the future collection of data when visiting this website.

Further information on data use by Google, settings, and objection options can be found in Google's privacy policy (https://policies.google.com/privacy) and in the settings for displaying advertisements by Google (https://adssettings.google.com/authenticated).